Elite Beds Company

Privacy Policy

Privacy & Cookies

Privacy Policy

Elite Beds Nationwide ltd is a company registered in England and Wales (collectively referred to as “Elite Beds Company”, “we” or “us” in this policy).


Maintaining the security of your data is a priority and we are committed to respecting your privacy rights. We pledge to handle your data fairly and legally at all times. Elite beds company is also dedicated to being transparent about what data we collect about you and how we use it.

This policy, which applies whether you visit our store(s), use your mobile device or go on-line, provides you with information about:

–    how we use your data;
–    what personal data we collect;
–    how we ensure your privacy is maintained; and
–    your legal rights relating to your personal data.



Elite Beds Company (and trusted partners acting on our behalf) uses your personal data:
–    to provide goods and services to you;
–    to make a tailored website available to you;
–    to manage any registered account(s) that you hold with us;
–    to verify your identity;
–    for crime and fraud prevention, detection and related purposes;
–    with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you;
–    for market research purposes – to better understand your needs;
–    to enable Elite Beds Company to manage customer service interactions with you; and
–    where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).


Promotional communications

Elite Beds Company uses your personal data for electronic marketing purposes (with your consent) and may send you information to update you on the latest Elite Beds Companys offers.

Our aims to update you about products & services which are of interest and relevance to you as an individual.

You have the right to opt out of receiving promotional communications at any time, by:

1.    making use of the simple “unsubscribe” link in emails or the “STOP” number for texts; and/or

2.    contacting Elite Beds Company via the contact channels set out in this Policy.

We may analyse your browsing and purchasing activity, both on-line and in store, and your responses to marketing communications. The results of this analysis, together with other demographic data, allows us to ensure that we contact you with information on products and offers that are relevant to you. To do so, we use software and other technology (automated processing).

Sharing data with third parties

Our service providers and suppliers

In order to make certain services available to you, we may need to share your personal data with some of our service partners. We impose they can only use your data to provide services to Elite Beds Company and to you, and for no other purposes.

Other third parties

Aside from our service providers, Elite Beds Company will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.

We may share your data with:

–    credit reference agencies where necessary for payments;

–    governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so: –

–    to comply with our legal obligations;

–    to exercise our legal rights (for example in court cases);

–    for the prevention, detection, investigation of crime or prosecution of offenders; and

–    for the protection of our employees and customers.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 10 years unless the period of your product guarantee is longer.


Elite Beds Company may collect the following information about you:

–    your name,

–    your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address;

–    purchases and orders made by you;

–    your communication and marketing preferences;

–    your feedback and survey responses;

–    your correspondence and communications with us.

Our website is not intended for children and we do not knowingly collect data relating to children. This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an on-line account on our websites or send an email to our customer services team.


Our controls

Elite Beds Company is committed to keeping your personal data safe and secure. Our security measures include: –

–    encryption of data;

–    regular cyber security assessments

–    regular scenario planning and crisis management exercises to ensure we are ready to respond to cyber security attacks and data security incidents;

–    security controls which protect the entire Elite Beds Company IT infrastructure from external attack and unauthorised access; and

–    internal policies setting out our data security approach and training for employees.


Elite Beds Company will never ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from Elite Beds Company asking you to do so, please ignore it and do not respond.


You have the following rights:

–    the right to ask what personal data that we hold about you at any time,

–    the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and

–    (as set out above) the right to opt out of any marketing communications that we may send you. If you wish to exercise any of the above rights, please contact us using the contact details set out below.

Legal basis for Elite Beds Company processing customer personal data General

We collect and use customers’ personal data because is it necessary for:

–    the pursuit of our legitimate interests (as set out below);

–    the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a customer; or

–    complying with our legal obligations.

In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email or text message.

Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Our legitimate interests

The normal legal basis for processing customer data, is that it is necessary for the legitimate interests of Elite Beds Company, including:-

–    selling and supplying goods and services to our customers;

–    protecting customers, employees and other individuals and maintaining their safety, health and welfare;

–    promoting, marketing and advertising our products and services;

–    sending promotional communications which are relevant and tailored to individual customers –    understanding our customers’ behaviour, activities, preferences, and needs;

–    improving existing products and services and developing new products and services;

–    complying with our legal and regulatory obligations;

–    preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;

–    handling customer contacts, queries, complaints or disputes;

–    managing insurance claims by customers;

–    protecting Elite Beds Company , its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to Elite Beds Company;

–    effectively handling any legal claims or regulatory enforcement actions taken against Elite Beds Company; and

–    fulfilling our duties to our customers, colleagues, shareholders and other stakeholders.


What are cookies?

Like most websites, Elite Beds Company websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details. Elite Beds Company can use cookies to monitor your browsing and purchasing behaviour.

How are cookies managed?

The cookies stored on your computer or other device when you access our websites are designed by:

–    Elite Beds Company, or on behalf of Elite Beds Company, and are necessary to enable you to a make purchase on our website;

–    third parties who participate with us in marketing programmes; and

–    third parties who broadcast web banner advertisements on behalf of Elite Beds Company

What are cookies used for?

The main purposes for which cookies are used are: –

1.    For technical purposes essential to effective operation of our websites, particularly in relation to on- line transactions and site navigation.

2.    For Elite Beds Company to market to you, particularly web banner advertisements and targeted updates.

3.    To enable Elite Beds Company to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions etc.

4.    To enable Elite Beds Company meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on our sites. If you disable all cookies, you will be unable to complete a purchase on our sites.


If you have any questions about how Elite Beds Company uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means:

–    e-mail us at: sales@elitebedscompany.co.uk

You have the right to lodge a complaint with the Information Commissioner’s Office. Further information, including contact details, is available at https://ico.org.uk.